Great question! Box Breaks have become popular products for those interested into card collecting for several reasons. In the past, card manufacturers have kept prices low and sold lots of cards. This created a problem of devalued cards that worth keeping around. To solve this problem, manufacturer started selling less cards but for much higher prices. In addition, special autograph and memorabilia cards have become much harder to come by. This has made buying boxes which might have high value cards much more risky for casual collectors and potentially leaving them with many cards they do not care for.